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Using images

We have a photo library that contains licenced and GDPR-compliant images representing our work across the Group. If you require photographs for any purpose, please contact the Marketing and Communications Team.

Here are some general guidelines when using images. 

Include:

  • Diversity: of age, gender, body shape, ethnicity and physical ability
  • Realistic: everyday clothing, genuine positive expressions, lived-in backgrounds.
  • Nature: including elements of our natural environment but ensuring that it feels accessible.
  • Human connection: people connecting with those around them is important, but it’s also OK to show people being happy on their own. Diversity in depictions of connection.

 

Avoid:

  • Obviously posed images: people looking immaculately groomed, unnatural poses, fake or overly positive facial expressions.
  • Financially unrelatable: the latest technology, swanky gyms or show-home style backgrounds.
  • Stereotypes
  • Inaccessible activities: showing things which are only accessible to a few and would exclude people from certain backgrounds
  • Badly composed, poorly considered or low-resolution images: they damage our brand.
  • Clip art or poor-quality graphics: they devalue a document or presentation, and rarely add to its impact.

Make sure any images are licenced, and compliant with Data Protection and copyright laws and convey the values of our brand. 

Sourcing images

  • UnsplashPixabayShotstash and Pexels all provide high quality stock images covering a wide range of topic areas. It's likely you already use one of these libraries regularly, but it's worth checking others if you can't find what you're looking for.

  • Sport England have developed an inclusive image library for sport and physical activity. The library is free to use, you just need to register with Sport England if you haven't already.

  • Better Allies hosts a number of links to free and paid for image libraries that feature people from underrepresented groups.

  • Nappy image library provides a range of stock images featuring Black and Brown people with the mission to make it easier for companies and organisations to use photos that really represent the communities around us.

  • The Centre for Ageing Better have launched an age-positive image library to tackle negative stereotypes of later life.
  • All Go: Stock photos featuring plus-size people. Free.

  • Black.illustrations: Illustrations of Black people for your next digital project. Many packs are free, some packs come with a small fee.

  • Canva Natural Woman Collection: Images featuring everyday women who are as diverse as they are beautiful. While most are available for a fee, some are free.

  • CreateHER Stock: Authentic stock images featuring melanated women. Some freebies, others available with a monthly subscription fee.

  • Disabled And Here: Free and inclusive stock photos featuring disabled Black, Indigenous, people of colour (BIPOC) across the Pacific Northwest.

  • The Disability Collection: Images that break stereotypes and authentically portray people with disabilities in everyday life. Available for a fee.

  • Gender Spectrum Collection: Free images of trans and non-binary models that go beyond the clichés.

  • Jopwell Collection: Free stock photos featuring Black, Latinx, and Native American students and professionals.

  • Lean In Collection at Getty Images: Images devoted to the powerful depiction of women, girls and the people who support them. Available for a fee.

  • PhotoAbility: Images of people with differing abilities, available for a fee.

  • pocstock: Discover beautiful images of people of colour, available for a fee and via a monthly subscription.

  • Queer in Tech: Free stock photos to promote the visibility of queer and gender-nonconforming people in technology.

  • The Reframing Revolution: A collection of medical illustrations that address the lack of representation in women’s healthcare, celebrate all forms of motherhood, and accurately reflect the diversity of women. Royalty-free.

  • SocietyPix: A collection of photos of people with disabilities from SOZIALHELDEN (Social Heroes), a German nonprofit organization. Free to use for editorial use, reasonable fee for other purposes.

  • TONL: Culturally diverse stock photos, available for a fee.

  • UKBlackTech: Free stock photos of Black, Asian and minority ethnics using technology.

  • WOCintechchat: Free stock photos of women of colour working
    in tech settings.
  • Age without limits: Free library showing positive and realistic images of people over 50.

  • Mental Health: Freely-available library of images that represent real people looking after their mental health.

 

Using images and Data Protection 

Images/footage of tenants/customers

You must seek the tenant's/customer’s written consent to publication if they may be identified from an image, from its caption or other accompanying text.